About
Meet Lauren
Former Santa Clara University soccer player · mom · health and behavior-change specialist
I help former athletes in their mom season build their capacity so that they can fully live their lives.
- Graduate Degree in Behavior Analysis
- Master Health Coach, Precision Nutrition
- Nutrition Coach, Precision Nutrition
- Certified Personal Trainer, ACE
Book a free call (opens booking in a new tab)
Free 20-minute virtual call. No pitch, no prep. If it’s not a fit, I’ll say so.
From the field to the sideline
My first coaching gig was in sixth grade, when I coached my younger sister’s track relay team. I’ve been coaching or leading in some capacity ever since. My childhood soccer team rose to number one in the country because we liked to compete and have fun.
I didn’t know much about nutrition or strength training then, and it showed in college: multiple injuries I couldn’t return from. It was tough to have more to offer and have your body let you down. More than anything, I felt powerless and useless to my team, and I hated that feeling. After I medically retired from soccer at Santa Clara University I stayed on as a volunteer assistant coach, but it hurt too much to not be part of the action.
Back then I was Lauren Crum (Crum is my maiden name), and my teammates called me ‘Mama Crum’ because I was always looking out for my people. The last name changed when I married; that part never did.
I wrote about losing the athlete identity, and finding it again as a mom
The fit years, then motherhood
After college I met my husband and got really fit. I vowed never again to miss out on travel and life because my body was holding me back. I was the athlete exploring the world and wanting everyone to hike to the tops of mountains with me.
I went to grad school to study how people change their health behaviors based on what’s important to them. Then I spent years coaching families and teams through behavior change. I got very good at it, and at its core it was always coaching and advocating for others. But it wasn’t this, and I always knew I’d come back to health coaching.
Then I became a mom. Motherhood wrecked my capacity to do ‘all the things’ to my old athlete standards. It’s also been my favorite role. I’ve been the overextended mom, heartbroken over confusing my capacity with my capability. I just wanted to feel like myself again, and I wanted my daughter to see her mom help others in an empowered, not self-sacrificing, way. That’s the mom I coach.
How I coach
You’re the expert on your own life. I’m the expert on how lasting change actually happens. I won’t hand you a plan built for someone else or push you to do things my way. Instead, I bring what’s hard to give yourself: spotting the patterns that keep derailing you, designing systems that fit your real week, and honest feedback as we adjust them together when life shifts. These are your changes, for what’s important to you, and I’m the coach who helps you make them stick.
You don’t need more information, shame-based messaging or discipline to get your health back. You need systems and actions aligned with your values. The method underneath is acceptance and commitment training (ACT), a well-researched approach to behavior change that works with what you value instead of against what you feel. It’s also why the logo has six circles.
It’s been an honor to coach every client I’ve worked with. Everyone comes with their own stories and obstacles, and I get to help them see their potential and live the lives they imagined.
I’ll bring open and honest feedback to every session, and the expertise to turn it into real change.
Training and credentials, in plain words
Coaching since 2021 under Zeta Wellness; coaching people one way or another since the sixth grade.
- Master of Science in behavior analysis, Arizona State University
- Master Health Coach, Precision Nutrition
- Nutrition Coach, Precision Nutrition
- Certified Personal Trainer, American Council on Exercise (ACE)
- Former Santa Clara University soccer player (medically retired)
Why “Zeta”
The name comes from the rosette in the logo: six overlapping circles for the areas of health, and for the six-part model at the center of how I coach. To me, Zeta also stands for women stepping into their power, in whatever form that takes: calm, confident, and fierce when it counts.
What this is, and isn’t
The scope
This is coaching, not therapy or medical care. Your doctor, OB or midwife, and pelvic-floor PT stay in charge of the medical side; I’m the behavior-change piece, working alongside your care team, and I’ll help you find the right referral if you need something I don’t do.
My promise
I’ll bring open and honest feedback to every session. I’m not here to tell you what to do. I’m here to use my expertise to make the changes that matter to you stick, in your real life and around what you value.
Book a free call (opens booking in a new tab) Is this for me?
Free 20-minute virtual call. No pitch, no prep. If it’s not a fit, I’ll say so.
Start with the free call. Bring a warm drink.
20 minutes, virtual, camera on or off. You share what’s been getting in the way, and you get an honest answer on whether coaching is the right fit. You leave with one useful idea either way.
Book a free call (opens booking in a new tab)
Free 20-minute virtual call. No pitch, no prep. If it’s not a fit, I’ll say so.
Replies within one business day · Sessions Mon–Fri 8:00 a.m.–2:30 p.m. ET
Not ready for a call? Start with the free resources.